How to Make and Add a Chatbot to Shopify: Step-by-Step Guide

Shopify makes it easy to sell online, but customers still expect quick answers about products, orders, and shipping. Slow replies can cost sales. A chatbot keeps you available around the clock without adding extra work.

A well-trained Shopify chatbot can:

• Answer common questions
• Help customers find products
• Reduce support tickets
• Guide shoppers to boost conversions

The best part is you don’t need to touch a single line of code. With Brilio, you can create a trained chatbot, connect it to your store, and automate replies in just a few minutes.

This guide will walk you through every step so you can build your chatbot and add it to Shopify with confidence.

Prerequisites Before Adding a Chatbot to Shopify

Before you integrate a chatbot into your Shopify store, make sure a few basics are ready. These will help you move through the setup without running into blockers.

Here’s what you’ll need:

1. A Brilio.ai account

You need a Brilio workspace so you can build and manage your chatbot. If you’re new, you can sign up for free and get 50 credits.

2. Basic training material

Have your key content ready. That might be:

• Product details
• FAQs
• Policies
• Help center pages

You’ll use this in the training step later.

3. Access to your Shopify theme

You need access to your Shopify admin and the ability to edit your theme code. Store owners usually have this by default.

Once you have these in place, you’re ready to build your chatbot in Brilio and walk through each step one by one.

Step 1 – Create Your Brilio Chatbot

Your chatbot starts with a Brilio agent. This is the base profile that holds your bot’s name, tone, avatar, and core settings. Once this is set up, you can move on to training and deployment.

Here’s how to create it:

1. Sign up or log in

Go to Brilio.ai and click Start for free if you’re new. If you already have an account, click Log In. You’ll land on your main dashboard called My Agents.

2. Create a new agent

On the dashboard, click Create Agent. This opens the setup screen where you enter your bot’s details.

3. Add your chatbot details

Fill out the basic fields so your bot has a clear identity:

• Agent name for your own reference
• Display name your customers will see
• Description that explains what the bot helps with
• Greeting message for the first interaction
• Language and tone so the bot sounds consistent with your brand
• Avatar to give the bot a visual identity

You can also pick the AI model and parser if you want more control, but the defaults work fine for most Shopify stores.

4. Save your agent

Scroll down and click Save. Your new bot will appear on the dashboard, ready for training.

That’s all you need for the foundation.

Next, you’ll teach your chatbot how to answer real questions from your customers.

Step 2 – Train Your Chatbot for Shopify

Your chatbot is created, so now it needs the right knowledge. This is where you teach it your products, policies, and the questions shoppers ask every day. A well-trained bot gives clear answers and reduces the number of support tickets you handle.

Here’s how to train it inside Brilio.

1. Open the Train section

Go to My Agents, select your chatbot, and click Train. This is the hub for everything your bot learns.

2. Add your training sources

Brilio lets you combine multiple types of content. Use the ones that fit your store.

• Documents: Upload PDFs or text files. Good for product manuals, return policies, size guides, and support docs.
• Websites: Add your Shopify store link or specific product pages. Brilio will read those pages and turn them into knowledge.
• Q&A: Add common customer questions with clear answers. Useful for shipping details, order issues, or anything you repeat often.
• YouTube videos: Paste links to product demos or tutorials. Brilio pulls the transcript and uses it to improve responses.

3. Let Brilio process your content

After you upload files and URLs, Brilio will index them. You’ll see progress indicators until everything is ready.

4. Test your chatbot

Open Chat History and ask a few questions a real shopper might ask, such as:

• What is your return policy?
• How long does delivery take?
• Do you have this in medium?

If the answers are off, return to training and adjust.

5. Update and refine

Keep improving your training by adding better documents, more URLs, or new Q&A pairs. Each update helps your chatbot respond more accurately.

Once your chatbot gives solid answers, you can move on to adding it to your Shopify store.

Step 3 – Add Your Brilio Chatbot to Shopify

Once your chatbot is created and trained, the next step is embedding it on your Shopify store. Brilio makes this process simple using the Integration tab and a script tag.

1. Access the Integration tab

• Log in to your Brilio account.
• Go to Dashboard (My Agents) and click your chatbot configure button to open its configuration settings.
• Select the Integration tab. This is where you connect your agent to platforms like Telegram, WhatsApp, and your website.

2. Approve your website domain

• Enter your website’s root domain in the domain field. Do not include http://, https://, or any paths.
• Examples: example.com or shop.example.com.
• Brilio will approve only the domains you enter here.

3. Copy the integration script

• In the same Integration tab, locate the script tag.
• Click Copy or manually select it. This is the code that loads your chatbot on Shopify.

4. Add the script to Shopify

• Log in to your Shopify admin panel.
• Go to Online Store > Themes.
• In your active theme, click Actions > Edit Code.
• Open theme.liquid under the Layout folder.
• Scroll to the bottom and paste your Brilio script just before the closing </body> tag.
• Click Save.

5. Verify and customize

• Visit your Shopify store and refresh the page. Your chatbot widget should now appear.
• You can further customize the widget style directly in Brilio if needed.

Following these steps ensures your Brilio chatbot is fully integrated and live on your Shopify store without any additional apps.

Key Benefits of Using a Shopify Chatbot

Adding a chatbot to your Shopify store helps provide better support and a smoother experience for your customers. Here’s how a Brilio chatbot makes a difference:

1. Instant Answers

Your Brilio chatbot can respond immediately to common questions about products, shipping, or store policies. Customers get the information they need without waiting.

2. Reduce Support Load

By handling repetitive inquiries automatically, your chatbot frees your team to focus on more complex or high-priority tasks.

3. Personalized Guidance

A trained Brilio chatbot can guide shoppers through your store, suggest relevant products, or provide quick links to product pages based on their questions.

4. Always Available

Your chatbot works 24/7. Visitors can ask questions at any time, and your bot will provide consistent, accurate responses.

5. Easy Updates

As your store evolves, you can quickly update your chatbot’s knowledge. Add new documents, URLs, or Q&A pairs in Brilio, and your chatbot stays current and helpful.

Build Smarter Chatbots With Brilio

Running a Shopify store means answering a lot of customer questions. If shoppers don’t get quick answers, they can get frustrated or leave. A chatbot solves that problem by being there 24/7.

Brilio lets you create and train a chatbot without writing any code. You can teach it using your store’s product pages, FAQs, documents, or even YouTube videos. It’s easy to set up, fully customizable, and always ready to help your customers.

Here are a few ways Shopify stores use Brilio chatbots:

• Instant Customer Support
• Product Guidance
• FAQ Handling
• Store Navigation Assistance

Getting started is simple. Sign up for free at Brilio and get 50 AI credits to build and test your chatbot. Start small and upgrade your plan as your store grows.

Your Shopify store can have a smarter, more helpful assistant in minutes. Start for free today.

FAQs About Shopify Chatbots

1. How can a chatbot help my Shopify store?

A Shopify chatbot answers customer questions instantly, reduces support load, and guides shoppers to the products they need. It helps you provide faster service and keeps visitors engaged, which can lead to more sales.

2. What questions can a Shopify chatbot answer?

Your chatbot can handle common inquiries like shipping times, return policies, product details, sizing info, and more. You can also teach it custom questions relevant to your store.

3. Can I train my chatbot with my product pages and FAQs?

Yes. Brilio lets you upload documents, add Q&A pairs, or even let the bot learn from your Shopify product pages. This ensures it has accurate information ready to help your customers.

4. How do I update my chatbot when things change?

You can add new documents, update Q&A pairs, or train your bot with fresh content anytime. This keeps your chatbot’s answers up to date as products, policies, or store details change.

5. Can I track chatbot activity to improve my store?

Absolutely. With Brilio Analytics, you can see how users interact with your bot, track credit usage, and monitor which answers perform best. This helps you refine your chatbot over time. For more details, check out our full guide on Brilio Analytics.