How to Add a Chatbot to a Wix Website Step by Step

Adding a chatbot to your Wix site is one of the easiest ways to help visitors get answers quickly. Studies show that chatbots can cut customer service costs by up to 30%. People want fast info about pricing, services, availability, or products. If they don’t find it, they leave.

A chatbot fixes that by giving clear responses based on your own content. You can also guide visitors toward the next steps so they stay engaged.

With Brilio, you can build and train your chatbot in just a few minutes. Teach it using your Wix pages, documents, FAQs, or simple Q&A. Then add one script to your site, and the widget goes live.

This guide walks you through everything you need to set it up the right way.

What You Need Before You Start

Before you add a chatbot to your Wix website, make sure a few basic things are ready. This will help you move through the setup without running into roadblocks.

You’ll need:

1. A Brilio.ai account

Create a free Brilio workspace so you can build and manage your chatbot. New users get 50 free credits to train, launch, and test their bot.

2. Training content

Have your key information ready. This can include product details, FAQs, policy pages, service descriptions, or anything your website visitors usually ask about.

3. Access to your Wix site settings

You need administrative access to your Wix dashboard so you can paste a simple script code that displays your chatbot on your site. Familiarity with Wix’s interface for adding custom code or embedding widgets is essential.

Once these are in place, you’re ready to build your chatbot in Brilio.

Step 1: Create Your Wix AI Chatbot in Brilio

Your chatbot begins with a Brilio agent. This is where you set its name, tone, and identity so it feels like a natural extension of your brand.

Here’s how to create it:

1. Log in to Brilio

Log in to Brilio. If you’re new, click Start for free and create your workspace.

2. Create a new agent

You’ll land on your dashboard (My Agents). Click Create Agent to open the setup screen.

3. Add your chatbot details

Fill in the fields that shape your chatbot’s personality.

• Agent name for internal use
• Display name your visitors will see
• Short description about what your bot helps with
• Greeting message for the first interaction
• Tone and language so the bot matches your brand voice
• Avatar to give it a friendly identity

You can keep the default AI model settings unless you want full control.

4. Save your agent

Click Save at the bottom. Your chatbot is now created and ready for training.

Step 2: Train It With Your Content

A chatbot becomes useful only when it understands your business/website. Brilio makes training simple because you can teach it using the content you already have.

Here’s how to train your Wix chatbot:

1. Open the Train tab

Go to My Agents, select your chatbot, and click Train to open the training area.

2. Add your training sources

Brilio accepts multiple content types so you can build a complete knowledge base.

Documents: Upload PDF files like return policies, product guides, menus, or service instructions.

Websites: Add your Wix website URL or any internal page. Brilio will read it and convert it into usable knowledge.

Q&A: Add common questions visitors ask and write clear answers for each. Good for pricing, support issues, service details, and more.

YouTube videos: If you have video tutorials or demos, paste the link. Brilio reads the transcript and adds it to the bot’s knowledge.

3. Let Brilio process your content

Your files and links will be indexed. You’ll see a progress indicator until everything is processed.

4. Test your chatbot

Open Chat History and ask questions like:

• What services do you offer
• How do I book an appointment
• What is your refund policy

If answers look off, refine your content or add clearer Q&A pairs.

5. Keep improving

You can update training at any time. Adding fresh content keeps your chatbot accurate as your business grows.

Step 3: Customize Your Chat Widget

Before adding your chatbot to Wix, you can personalize its look and behavior. This makes it feel more inviting and aligned with your site’s design.

1. Open the Widget Style and Configuration Tab

Go to your dashboard (My Agents) and click Configuration on your chatbot. This is where you control the widget’s appearance and settings.

2. Adjust the Widget Appearance

You can customize:

• Widget title: The name users see at the top of the chat.
• Welcome message: The first message visitors receive.
• Avatar: Give your agent a profile picture for a personal touch.
• Colors: Pick a preset theme or set your own for different parts of the widget.
• Position: Place it bottom right, bottom left, top right, or top left.
• Button style: Change shape, size, or icon.
• Example questions: Add clickable questions to guide visitors.

Each adjustment updates the chat bubble in real time so you can see how it looks on your site.

3. Preview Your Widget

See the preview panel to check your widget on the live site. Make sure it feels right for your brand and is easy for visitors to interact with.

Once you’re happy with the design, your chatbot is ready to be added to your Wix site.

Step 4: Add the Chatbot to Wix

Adding your chatbot to Wix only takes a minute. You’ll copy a single script from Brilio and paste it into your site settings.

Here’s how to do it:

1. Open the Integration tab in Brilio

Go to My Agents, click configuration again, and go to the Integration tab this time. Click the “Widget (Website)” button.

2. Approve your domain

Enter your website’s root domain in the domain box.

Examples: mysite.com or store.mysite.com.

Brilio only loads the widget on approved domains, so add yours before moving on. You can add multiple.

3. Copy the script

In the Integration tab, copy the script tag shown on the screen. This code connects your chatbot to your Wix site.

4. Add the script in Wix

Log in to your Wix dashboard.

• Go to Settings > Custom Code (under Advanced Settings).
• Click Add Custom Code.
• Paste the script into the code box.
• Set it to load on All Pages.
• Choose to load the code in the Body – end section </body>.
• Save and publish your site.

5. Check your website

Visit your site and refresh the page. Your chatbot widget should appear in the bottom corner. Try asking a question to make sure it responds correctly.

Make Your Wix Chatbot More Helpful (Best Practices)

Adding a chatbot to your Wix site is just the first step. Here’s how to make it more useful for your visitors.

Train With Clear Information

Use FAQs, product or service details, and common visitor questions. The more relevant your content, the smarter your chatbot’s responses.

Keep Language Friendly

Use natural, approachable language. Avoid jargon or formal words. This makes conversations feel easy and comfortable.

Update Regularly

Add new answers as questions come up or offerings change. Keeping your chatbot current makes it reliable for visitors.

Use Quick Replies

Set up buttons or quick actions for common tasks like booking, contacting support, or navigating key pages. This saves time and improves the user experience.

Test Often

Ask your chatbot different questions to see how it performs. Fix unclear or incorrect answers as you notice them.

Make It Visible

Place your chat icon where visitors expect it, usually the bottom right corner. Keep it visible across pages so users can access it anytime.

Upgrade for More Features

You can get more features and credits by upgrading your Brilio plan. This lets you expand your chatbot’s capabilities and handle more interactions. Check out Brilio pricing to see your options.

Following these tips will help your Wix chatbot provide better support and make your site easier to use.

Brilio Makes Wix Chatbots Simple

Wix powers over 6.5 million premium websites worldwide, serving businesses of all sizes. With so many active sites, having a chatbot helps your website provide instant help to visitors and improve engagement.

Visitors often have questions about products, services, or bookings. Slow replies can frustrate them and lead to lost opportunities. A chatbot keeps you available and ready to respond immediately.

Brilio makes adding a chatbot to your Wix site simple. You can create, train, and customize your bot without writing a single line of code. Your chatbot will be ready to answer questions and guide visitors in minutes.

Here are a few ways Wix websites use Brilio chatbots:

• Customer Support
• Product Guidance
• Booking Assistance
• FAQ Handling

Get started for free with 50 AI credits. Build your chatbot today, and upgrade your plan as your needs grow. Sign up now or check pricing for more features.

FAQs About Wix Chatbot

1. How do I test my Wix chatbot before going live?

After setting up your chatbot in Brilio, use the preview or chat history feature inside your agent dashboard. Ask common questions to see how it responds. Adjust answers or add new training content until it performs well.

2. Can I use the same Brilio chatbot on multiple Wix sites?

Yes. You can approve multiple domains in the Integration tab of your agent. Copy the script to each Wix site, and the same chatbot will work across all approved domains. However, it will require more credits.

3. How do I update my chatbot’s answers after adding it to Wix?

Go to your agent in Brilio and add new content, Q&A pairs, or URLs in the Train section. The chatbot updates instantly, so visitors always get the latest answers.

4. Can I change the chat widget’s position after embedding it?

Yes. In the Widget style and configuration tab, you can move the widget to the bottom right, bottom left, top right, or top left. You can also adjust the colors, avatar, and welcome message at any time.

5. How do I upgrade my Brilio plan to unlock more chatbot features?

You can start for free with 50 AI credits, then upgrade as your needs grow. Visit the Brilio pricing page to explore plans and unlock additional features.